Welcome, traveler. Come, rest a spell.

I’m James. Between 9 and 5, I call myself a naming architect, which means I help people figure out what story they should try to tell, and what the first words of that story should be. I could go by 'brand strategist and brand architect and naming strategist and namer and implementation consultant,' but you can see why I'd aim for something a little snappier.

Anyway. I’ve helped define and realize the reputations of scrappy startups and Fortune 100 juggernauts, consumer brands and B2B, in tech and finance and pharma and a friend’s brother’s plumbing business, on my own and in partnership with big names like W+K, Redscout, Interbrand, Prophet, and VSA.

If you (or your boss (or your client)) could use some help defining a strategy or developing a name, or convincing somebody else that your idea is right, you’ve come to the right spot.

See the handy nav bar above for details on my branding services, thoughts, and contact info -- or defy tradition, looking instead in the footer to root around in search of secret bonus content.

Go with god, and be safe from evil,

James